Think about how many kids attend your child’s school – now imagine that one in five of those children will be sexually assaulted before they turn 18. Sadly, it’s not just a thought, it’s a worrying reality. But how can we fight it?
You may not believe it, but the answer is make-up. For the month of July, Dollar Cosmetic Club will be offering big brand cosmetics for just $1 with 100% of the proceeds going to national child protection advocate Bravehearts. The aim is to raise $59,000 – that’s $1 for every Australian child that will be subjected to sexual assault in a single year. These much needed funds will help Bravehearts achieve its long-term goal of halving the number of children assaulted by 2020.
Throughout July, Dollar Cosmetic Club will be offering a different cosmetic item every single day. It could be anything from a Revlon Grow Luscious Eyeliner (RRP $23.95) to a Maybelline High Heel Mascara (RRP $19.50) or even a Lancome Color Design Effect Lipstick (RRP $43.95), all for just $1! But don’t keep these bargains to yourself – when you make purchase, you can share it on Facebook and Twitter. This not only helps raise funds for Bravehearts, but also means you will be rewarded with a bonus item. Supporting the cause is a win-win!
Bravehearts has spent the last 16 years combating child sexual assault through counselling services, educational programs for children and their
caregivers as well as playing a pivotal role in the current Royal Commission into Child Sexual Abuse.
Bravehearts Founder and Executive Director Hetty Johnston said that through the support of people purchasing $1 cosmetics, Bravehearts can inch closer to achieving its goal of halving incidences of child sexual assault in Australia by 2020.
“This is a brilliant way to raise awareness around the issue of child sexual assault and we applaud Dollar Cosmetics Club for helping us to raise much needed funds so that we can better educate, empower and protect Australian children from this abhorrent crime,” she said.
Through their partnership has come an entirely new initiative, the 1 in 5 campaign, designed to fight child sexual assault by raising awareness about the issue. On the 1 in 5 website, you can “Take A Stand” with just your name, location and a quick snap of you showing the 1 in 5 hand gesture. By sharing the page and your pledge, you can spread Bravehearts’ message and break the silence on child sexual assault.