lady startup

The clever way this NSW mum-of-two runs her business while keeping up with her toddlers. 

NSW mum Adriana Slattery was busy running around after her two boys under two. But she still wanted to find a way to put her 15 years of experience in the health and fitness industry to good use.

Her solution? Start a business where she works while the boys sleep.

Here, Adriana chats to Mamamia about her health coaching business and the biggest misconception she had starting it…

Tell us about Adriana Slattery Health Coach… What is it?

Adriana Slattery Health Coach is a mindset and coaching service and membership program that helps women to realise and release their potential. A way of learning how to build a healthy relationship with your plate, body and mind.

What were you doing before you went into business for yourself?

I spent 15 years in the health and fitness industry. More recently I play mummy to two boys two and under.

What made you want to start your own business?

To do something for me, and to feel valued by following my passion to help women realise and release their inner goddess (And maybe to cut down on the full-time day job cooking and cleaning for an accommodation facility.)

What’s the single best piece of advice you got?

Be brave because the only difference between you and those out there selling their services is that they are being brave and doing it!


What’s the one bit of advice you would give yourself if you were starting again?

This is not a race, you’re in it for the long haul so just believe in the process and enjoy the journey.

Image: Instagram/adrianaslatteryhealthcoach

At Mamamia, we have an expression "flearning" - failing and learning. What have been your biggest flearnings since you have started your business?


That my first program or idea I implement doesn't have to be the million dollar deal. It's probably going to fail but learning through that fail is what will get me to the next stage.

What do you do when you're feeling like you're in a hole emotionally (or financially)?

Talk to the amazing networks I have built and been a part of supporting like my lady startups and my husband.

How many hours a day do you work on your business? Has this changed?

One to three hours when kids are sleeping. Usually, my work day starts at 7.30pm.

What's the biggest misconception you had about starting your business?

That I would build my product and people would magically know it is there. Seems stupid when I write it, but at one stage I must have believed it.

Tell us about your proudest moment.

Launching my website. I had no idea what I was doing. It was a slow and lonely process but it gets traffic, yay!

What can you recommend to women who might want to get their own hustle going?

Build a support network and put your hand up for support, no doubt that the Lady Startup Activation Plan got me launched and making money.

The support from other mums has been amazing! Like minded people all hustling. Nothing more inspiring than being a part of a group with mums taking action towards creating their dream life.


Interested in becoming a Lady Startup yourself or know someone ready to chase their own business dreams? You’re invited to join us! Enrolments are open from 21-25 January 2019. Find out all about The Lady Startup Activation Plan here.