Have you heard of the hate-follow?
Of course you have. You might be doing it now. People and sites that you follow just to spark your outrage, so you can sigh and show your friends and be all like, ‘Would you look at this fool?’
Roxy Jacenko has her fair share of hate-followers. And hate-readers. And hate-clickers.
There are few people in the Australian media landscape who get as much attention, and attract as much vitriol as Jacenko, who runs a PR business in Sydney and a kids’ accessories business on the World Wide Web.
Click through to see the Jacenko-Curtis family on Instagram. Post continues after gallery…
This week, she’s copped a bruising over a letter she wrote to the judge in her husband’s court case. Oliver Curtis has been convicted of Insider Trading, and on Friday, he was sentenced to two years in jail with a minimum of one year.
You can only imagine what an awful moment it must have been for Roxy and her family.
In defense of Roxy
Roxy had earlier written a letter asking that the judge doesn’t send her husband to prison. In it, she said that Curtis was the “primary carer” for their two children Pixie and Hunter, and that they would suffer the most if their father was taken away.
The internet was not sympathetic. Commenters piled on to urge Roxy to spend more time with her children, to ‘dump’ her dishonest husband, to ‘pay for a nanny’, and more, less polite sentiments. Words like ‘hate’ and ‘loathe’ were thrown around.
It's ever thus. Whenever Mamamia runs a story about Roxy Jacenko, two things happen. People click, and people vent.
Depending on your source, the root of this vitriol springs from different wells. She's rich. She's flashy. She "exploits" her children by posting about them on social media and monetising their childhoods with Pixie's Bows.
But there are plenty of other celebrities who post pictures of their children online and only receive glowing praise. Bec Judd, anyone?
There are plenty of other people who have started children's clothing lines and used their own kids as models. Some of them might be referred to as "mumtrepreneurs" and commended for their resourcefulness.
And there are many, many other celebrities who are happy to post pictures of their fashion, their homes, their ride, none of which you or I could afford, and manage not to be eviscerated below the line.
So is there something else going on here?