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Gwyneth Paltrow's bizarre tribute to Marvel co-creator Stan Lee.

On Monday, Stan Lee passed away at age 95.

As soon as the news was announced millions of people flooded social media with tributes to the Marvel co-creator.

Then Gwyneth Paltrow posted something odd on Instagram.

The actor’s Instagram post – which has since been deleted – consisted of a photo of herself and actor Chris Pratt. Pratt plays the role of Peter Quill/Star-Lord in the Marvel Universe.

In the caption, the 46-year-old explained the Goop dress she was wearing was now on sale and directed people to the website to purchase it.

After hearing about Lee’s passing on Monday, Paltrow added an update to the post.

“UPDATE: I just heard about Stan Lee, he will be so missed,” she wrote.

“What a genius, and always so lovely. True gentleman.”

Many people were bewildered by Paltrow’s post and criticised the Goop founder for her lack of sensitivity.

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The post has since disappeared from Paltrow’s account and she is yet to post another tribute to Lee.

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