Gwyneth Paltrow has been transformed into Madonna

Image: Gwyneth Paltrow at the Golden Camera Awards in February 

We might be more used to seeing her #makeupfreeselfies, but Gwyneth Paltrow is also the face of cosmetics giant Max Factor. As part of her job, sometimes she has to take on daring new roles.

In their latest campaign, for example, she’s playing Madonna. And not just any Madonna either. Eighties Madonna. The results are trippy, but Gwenyth looks excellent, if nothing like her usual self.

The campaign celebrates 100 Years of Glamour, and it’s not just Madge that Gwyneth is mimicking. She’s also channelling looks from the 1950s, sixties and seventies.

All of the transformative looks were created by makeup artist legend Pat McGrath.

We’re so amazed by the changes, we’ve decided to put Gwyneth beside her muses. Click through the gallery to see the women she’s playing, alongside Gwyneth’s take on their looks.


Which of Gwyneth Paltrow’s looks is your favourite?