Gwyneth Paltrow's brand claimed its body stickers were "healing". Then NASA got involved.

In a sentence I always dreamed of writing, Goop is now telling me I can increase my body vibes through some funny-looking space stickers that absolutely don’t look like a packet from Coles and absolutely will make sure my body’s vibes are a little more upbeat than their enthusiasm levels are right now.


Don’t be. It’s really very simple. Goop is promoting stickers called Body Vibes that use “NASA space suit material” to “rebalance the energy frequency in our bodies”.

What? Like you’ve never noticed the energy frequency of your body being inconsistent and wished for some space stickers to come along and save the day?

Body Vibes. I’m all about it. Particularly when a pack can set me back anywhere between AU$80-$160.

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From Goop’s wesbite:

“Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems,” Goop explains. “Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances.”

A description, which, at first glance, is quite persuasive when you literally make it sound like astronauts are on your side. If, of course, it was true.

Unfortunately for Goop (whoops!), a representative from NASA’s spacewalk office told Gizmodo that they “do not have any conductive carbon material lining the spacesuits”.

Mark Shelhamer, former chief scientist at NASA’s human research division, also told Gizmodo he wasn’t quite… sure… about all this.

“Wow,” he told eloquently the news outlet. “What a load of BS this is.”

Perhaps he wasn’t wearing his Body Vibe stickers at the time of comment? ¯\_(ツ)_/¯

LISTEN: Holly Wainwright, Monique Bowley and Jessie Stephens discussed the Goop summit on last week’s episode of Mamamia Out Loud.