An Australian company is in the doghouse with their latest ad – a Fifty Shades of Grey parody that hints at a woman’s erotic relationship with a greyhound.
Fifty Shades of Greyhound is a parody ad that’s equal parts funny and weird. The idea is called topicjacking, by the way, a technique used by brands who jump on a newsworthy subject and create something relevant to it.
In this case, Sportbet have turned Mr Grey into a Greyhound. Ha! Geddit?
They very cleverly tell us in the press release the ad is “racy”. Ha! ‘Cos the greyhounds race. The press release then says it’s “giving doggy style a whole new meaning.
That’s a bit ick guys. You can stop now.
But the parody is funny. And weird. And when I first saw it it elicted merely a six-letter reaction: “OMG, WTF?”
But mostly, it proves what dog people have know for a long time: dogs are the best.
So here’s how it goes down.
Actor Emily Coupe plays the part of whats-her-face from the book, and she goes to Grey headquarters to interview the mysterious Mr Grey.
And there she sits, nervously waiting. Ready to write her serious investigative journalism piece.
But THEN the executive leather chair swivels around and she locks eyes with THIS HANDSOME CREATURE.
AHAHAH it’s a DOG in a SUIT. Bless. He has no pants on with his suit, which we will ignore in favour of his expertly tied windsor knot. I knew Greyhounds were clever, but that sir, is admirable.
Before long they are in the bedroom. And what girl doesn’t secretly let her dog on the bed, I ask you? Sure, it looks seductive here, but the reality is, they’re probably just having a play and a rub on the tummy. She”ll try and coax him under the doona and he will fight against it. He will lick her face and she will wonder for a moment if dog saliva has any anti-ageing proteins in it. Then he will fart and she will push him off and say “you stink, now you sleep on the floor”.
We see some application of lipstick, some flouncing around with a doona, here is patting and peanut butter and it all looks very fun.