lady startup

Karyn Duel was sick of working for an "outrageously low wage", so she started her own business.

Social media can be a bit mind-boggling for companies who are very new to it – which is why Karyn Duel, behind Feed The Monkey Creative Media, is trying to make it simpler.

Karyn said she started her social media company because she saw a gap in the market for affordable social media management and because she was sick of slaving away at an agency for a low salary.

In her chat with Mamamia, Karyn tells us how she went from employee to lady startup…

Tell us about Feed The Monkey Creative Media …What is it?

Feed The Monkey Creative Media is primarily a social media management company, we help get the monkey off the back of business owners who don’t have the time to manage their social feeds themselves.

What were you doing before you went into business for yourself?

Working for an agency who charged high fees that most SMEs couldn’t afford.

What made you want to start your own business?

1. I wanted to offer affordable packages managed by Australian talent (not outsourced internationally).
2. I was tired of working for the outrageously low wages on offer on the Sunshine Coast.


How did you come up with the name?

Social media is a voracious beast that needs to be fed constantly, and the audience is fickle with a short attention span – kind of like a monkey!

What’s the single best piece of advice you got?

Create a business where you can fill a need that isn’t being met.

What’s the one bit of advice you would give yourself if you were starting again?

Have a bigger financial buffer when you leave your old job make the transition easier and to take some of the stress away.

At Mamamia, we have an expression “flearning” – failing and learning. What have been your biggest flearnings since you have started your business?

OMG the whole process has been ‘flearning’. I don’t think one single thing has been straightforward and easy, but that’s part of the fun.

What do you do when you’re feeling like you’re in a hole emotionally (or financially)?

Head to the beach to clear my mind and allow some creative thinking.

How many hours a day do you work on your business? Has this changed?

I’m still in startup mode, so every waking moment …. and a few non-awake moments at this stage.


What’s the biggest misconception you had about starting your business?

That getting clients would be a piece of banana cake.

Tell us about your proudest moment.

Having the courage to take the plunge and work for myself.

What can you recommend to women who might want to get their own hustle going?

Just do it, if you’ve got the energy to start as a side hustle that great, but at the end of the day, there’s really never a perfect time to take the plunge so get as many ducks in a row as you can and then go for it.

Got January dread at the thought of another year in your current job? Been thinking about taking control of your life and becoming your own boss?Interested in becoming a Lady Startup yourself or know someone ready to chase their own bus? You’re invited to join Mia Freedman for this online course where she will personally take you through every step and give you every resource to go from idea to launch. Enrolments are open for a very limited time starting now. Find out all about The Lady Startup Activation Plan here.

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