

By ROSIE WATERLAND
So here’s the thing about plus-size swimwear advertising campaigns: They don’t exist.
Or, if they do, they tend to be so heartbreakingly drab and Golden Girls-inspired that it’s almost humorous. Almost.
Where are the sexy plus-size girls in bikinis with perfectly tousled hair laughing like they’re in a 90’s gum commercial? How come all I ever see is a few dusty mature-aged aquarobics costumes hidden underneath a sign that says 80% off?
Well, to be fair, I can’t really blame the stores because, since gaining weight, wearing a swimsuit has actually become my worst nightmare (or at least second to being chased by that lady who feeds the birds in Mary Poppins). And I assume that is the case for a lot of plus-size girls, so why would the stores advertise a product that women are terrified of wearing anyway?
How about, BECAUSE WE SHOULDN’T BE TERRIFIED! Whatever your reason for being whatever size you are right now, you deserve to go swimming and to look good doing it, damn it. And maybe if the stores bothered to

Top Comments
As someone who has recently gained 20-30 kg herself, I still don't think I could ever buy one. I just kept looking at their thighs and stomachs and thinking how terrified I would be if people could see mine like that when I know how horrible they look. We fat girls cant kid ourselves - skinny looks better.
These comments are sadly way too predictable for me. Can't scroll down without wanting to punch myself in the face.
Love that chevron one. Love to see variety in fashion and different body shapes around. It's the reality of the world people.
Fashion has to learn - lots of different body shapes around - and lots of women waiting to spend real MONEY.