Firstly, before we really begin, I’m going to unequivocally say this one’s on us.
The fact we have two fashion bloggers copying the other’s aesthetic – and the fact that this is now a story – says a lot about who we are in 2017: Social media monsters with a greater stake in the online world than reality.
What a time to be alive.
Let me introduce you to Jenn Lake. Jenn Lake is a fashion blogger from Chicago.
In the piece, the blogger says that for more than three years someone “has been using [her] Instagram account as a template for their own”.
“This person has systematically copied my channel, captions, locations concepts, and personal style,” Lake wrote. “As a result, I’ve taken immense steps to try and evolve the look and feel of my Instagram account to further differentiate and push the creative boundaries. Every time I pivot into new territory, the individual does the same soon thereafter.”
To summarise: Lake is “pivoting” and “evolving” and “pushing the boundaries” of her Instagram aesthetic – I also wish that wasn’t a sentence, and yet, here we both are – and despite the pivoting, she is still being copied.
Let me introduce you to Rosie Clayton, who doesn’t have a blog and is more, shall we say, a fashion influencer. There is a distinct difference between the two, obviously.
According to Chicago Mag, Clayton is the one they suspect is copying Lake. We can’t imagine why.