By NICKY CHAMP
Is it a crime scene? Or is it high art?
The latest ad for the Standard hotel chain (which has locations in New York and Los Angeles) features a woman lying face down on concrete, legs and arms splayed typical of a crime scene, with a black suitcase on top of her obscuring her head and neck.
The image was published in DuJour magazine has been criticised for it’s portrayal of violence against women.
The Standard posted the following response to a Change.org petition that :
“The Standard advertisement utilized an image series created by the contemporary artist, Erwin Wurm. We apologize to anyone who views this image as insensitive or promoting violence. No offense or harm was intended. The Standard has discontinued usage of this image.”
Makemeasammich has taken them to task on their apology:
“The Standard advertisement utilized an image series created by the contemporary artist, Erwin Wurm.”
Translation: This is art, dummies. Blame the artist, not us.
“We apologize to anyone who views this image as insensitive or promoting violence.”
Translation: We don’t see it that way, but we’re sorry you do, and if you do, it’s not really our fault.
“No offense or harm was intended.”
Translation: We didn’t mean to do anything wrong, ergo, we didn’t and/or you should let us off the hook because our intentions were not evil.
“The Standard has discontinued usage of this image.”
Translation: We were done with this campaign anyway, so here’s a bone.
Quick question: is the model in the photograph below a) injured b) a victim of physical assault or c) sniffing lines of cocaine off the carpet?
If you answered a, b or c I’m afraid you were bzzt wrong. The correct answer is she’s actually promoting lingerie – obviously – because nothing says sexy like a woman’s body lying crumpled in a twisted position on the floor.
The image is unbelievably from an ad campaign for Australian supermodel Elle MacPherson’s Intimates label. It was shot back in 2004 but has resurfaced on Twitter after Renee Mayne, an Australian bra business specialist took issue with the image and shared it on social media.