One mum tells us how she became a social media heavyweight.
‘I didn’t have a village.’
Natalie Hudson started her Facebook group Eastern Suburbs Mums two years ago after to moving to the eastern suburbs and it now has an online population bigger than Byron Bay.
“I am originally from Perth so I don’t have a big village [in Sydney], I don’t have family here so I am always looking to connect with people and one of the ways I do that is through social media – I’ve met some really great people through it,” she said.
The mother of two used her a PR and marketing background to kick-start a project that is now attracting big business.
Drawing from her own experiences as a mother, Ms Hudson built the group from sharing tips on a range of subjects – anything from good local playgrounds to trusted lactation consultants.
“I just saw that there was an opportunity that local businesses didn’t have a chance to talk directly to mums – they didn’t have big budgets like a multinational and they wanted to share their new book or new service – so that’s where the idea came about,” she said.
Inspired by another popular Facebook group in North Sydney, Ms Hudson combined her professional skills and created her own online village – that now has over 5900 members.
Natalie Hudson with her children Milla and Sacha. Image supplied.
"I saw an opportunity for a platform that local businesses, services and people could share a voice - which they couldn’t normally have, and it was specifically targeted to mums in this area."
Members are filtered.
The idea was to share knowledge and help mothers promote their own business ventures. Thousands of members joined up but Ms Hudson says she doesn't accept just anyone.
"The group's members are filtered. Sometimes you see people liking a page that shouldn’t be liking it so you can quite quickly go to their profile and see where they live."
"Sometimes you get the really nice flip on that, where you get mums that used to live in the eastern suburbs but they are now overseas but they still want to see what's happening – particularly on Instagram," said Ms Hudson.