It’s 2018 and many Aussie mums are part of online parenting groups. Nikki McCahon and Haley Finlayson, both 31 and mums of toddlers, are no exception.
In fact, in their first few months of parenthood, they started their own online Facebook mothers group: Mama Tribe.
The group, which was started just over a year ago, now includes over 30,000 mothers – and has 50 satellite groups across Australia.
As Nikki explains, it all started one afternoon when she was told that her 10-week-old baby was “too old” to attend the local, council-run mothers’ group.
“Apparently, you’re supposed to sign up at birth and you go through the journey together. That’s not an uncommon experience as resources are limited,” Nikki explains.
With that option for support unavailable, Nikki was determined to find another way to connect with mums in her situation.
“I just found it so isolating at home. Going from full-time work to parenthood was intense. And the strangest thing was, I didn’t hear anyone talk about it.”
Nikki realised her friend, Haley, was in the same position.
“There was no ‘village’ around us,” Nikki recalls, referring to the common saying, ‘it takes a village to raise a child.’
“One day in my kitchen we realised we can’t be the only ones – there must be a lot of mothers alone out there.”
Together, the women decided to build Mama Tribe on Facebook.