His daughter said she wanted to be white. So this father created a new doll for African girls.
When his daughter said she wanted to be white, Nigerian father Taofick Okoya knew he had to take drastic action.
So he created a new line of African dolls to give his daughter a figure they can more closely identity with– and now, the toys are outselling Barbie in his native Nigeria.
Okoya, 43, designed the Queens of Africa doll line to offer his daughter and other young African girls a contrast to the popular blonde-haired, blue-eyed dolls that saturate the market.
Speaking to ELLE, Okoya explained that even though they live in Nigeria, the widespread Western influence “might have been responsible for her wishing she was white.”
“Even though we live in Nigeria, there was a lot of Western influence, which might have been responsible for her wishing she was white,” Okoya told ELLE.
“It made me aware that I needed to make her proud and happy being a black African girl, and not limit it to her alone as this was a common trend amongst the younger generation. The Queens of Africa became a platform to achieve this.”