Energy drinks are highly sweetened, caffeinated beverages that are packaged in brightly coloured, slimline containers. They’re sold virtually everywhere.
Advertised as “enhancing alertness and performance”, energy drinks are regularly promoted alongside extreme sports, video games and youth-centric activities such as lifesaving.
Youth patterns of energy drink consumption are not well-reported. But the few studies conducted with children have shown up to two-thirds (62%) of grade 7 to 12 students drank energy drinks in the past year.
A recent Australian study suggests the average youth energy drinker starts at the age of ten.