Much like a riddle wrapped in a mystery inside an enigma, this is a campaign against a campaign against stick-thin models.
This body-positive advertising campaign, launched last month by plus-sized retailer Lane Bryant, received praise from far and wide. Fierce, happy women looking smoking hot in their underwear and taking a pointed stand against the glossy ‘perfection’ of lingerie brand Victoria’s Secret: What’s not to like?
But it seems, not everybody was happy with it.
Blogger and self-proclaimed international body advocate Jes Baker said that the campaign – called #ImNoAngel, a reference to Victoria’s Secret’s controversial “The Perfect Body” ad slogan – did not show enough body variety. She was concerned that the #ImNoAngel simply replaced one homogenous body type with another and that diversity was sadly missing.