Businesswoman and supermodel, Elle Macpherson, says a “healthy chocolate drink” she launched has helped her son avoid sugar hits.
Macpherson’s says her WelleCo protein powder helped her son, Aurelius Cy Busson (Cy), avoid junk food.
“When we moved to America two years ago, Cy, who is now 14, started eating lunch from the school canteen, instead of the home-packed lunch he used to have in the UK,” Macpherson told Victoria Hall from The Telegraph.
“He would choose empty carbs at school and come home starving. To fill the gap between school and dinner, he craved sugary snacks.”
The Australian born model told The Telegraph she was inspired to make something for kids in her supplement product line from concern over her son’s junk food cravings.
Now Cy promotes the “healthy chocolate” product that costs $34 for a 500g.
The website markets the supplement to children “who have a sweet tooth, are fussy eaters or kids with poor concentration or are always sick”.
However, Australian paediatric and maternal dietitian, Kathleen Perrone, says children “don’t need expensive protein supplements”.
“Most children in Australia meet or exceed their protein requirements without any supplements,” she says.