Images: Priceline Pharmacy.
If you’d mentioned the words “micellar water” to me this time last year, I’d have either looked at you blankly, or assumed you were telling me about water in your cellar (which is a pretty odd choice of conversation topic).
At that point, only those in ‘the know’ understood the cleansing powers of micellar water. However, this mythical substance has since infiltrated every beauty aisle in the country, promising a soap-free, alcohol-free and relatively fragrance-free way to remove makeup and cleanse your face gently with no need to rinse afterwards.
Intrigued? Scared? Excited? Let’s walk through this brave new terrain together.
Is it a new thing?
Nope. Far from it. Although it's flooding the market right now, micellar water has actually been around for years — 100 of them, according to Elle. Word on the
street Internet is the formula was first created in Paris to help residents deal with the region's famously 'hard' water supply ('hard' referring to its high mineral content).
Originally it was prescribed only by dermatologists, but then makeup artists and skincare professionals caught on and the rest is cult beauty history. Until recently, Bioderma Crealine H2O was the It Girl of micellar waters, with one bottle of the stuff selling internationally every three seconds and celebrities (like Ada Nicodemou) and makeup artists raving about its powers.
Last year, Bioderma's micellar water finally became available in Australia — and other beauty brands including Simple, Garnier, L'Oreal and Avene began producing their own versions. In other words, it's gone completely mainstream. (Post continues after gallery.)
Um, is this magic?
I had my suspicions too, but no — Harry Potter had nothing to do with the creation of micellar water. As our beauty director Nicky Champ explained last year, the liquid's cleansing and makeup-dissolving efficiency comes down to particles called micelles:
"The micelles (an aggregate of molecules in a colloidal solution, such as those formed by detergents) help capture fatty molecules such as dirt, oil, and make-up, leaving sensitive, intolerant skin cleansed and soothed without reddening the face."
How do I use it?
Like a regular makeup remover — you just squirt some onto a cotton pad and swipe it over your face. Use two if you've got a fair bit of makeup on, just to make sure you get it all off. The best part is you're not left with any oily residue and there's no need to rinse your skin afterwards. So you can just wait a couple seconds until it all dries, then moisturise.