Images: Priceline Pharmacy.
If you’d mentioned the words “micellar water” to me this time last year, I’d have either looked at you blankly, or assumed you were telling me about water in your cellar (which is a pretty odd choice of conversation topic).
At that point, only those in ‘the know’ understood the cleansing powers of micellar water. However, this mythical substance has since infiltrated every beauty aisle in the country, promising a soap-free, alcohol-free and relatively fragrance-free way to remove makeup and cleanse your face gently with no need to rinse afterwards.
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Intrigued? Scared? Excited? Let’s walk through this brave new terrain together.
Is it a new thing?
Nope. Far from it. Although it's flooding the market right now, micellar water has actually been around for years — 100 of them, according to Elle. Word on the street Internet is the formula was first created in Paris to help residents deal with the region's famously 'hard' water supply ('hard' referring to its high mineral content).
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Originally it was prescribed only by dermatologists, but then makeup artists and skincare professionals caught on and the rest is cult beauty history. Until recently, Bioderma Crealine H2O was the It Girl of micellar waters, with one bottle of the stuff selling internationally every three seconds and celebrities (like Ada Nicodemou) and makeup artists raving about its powers.
Last year, Bioderma's micellar water finally became available in Australia — and other beauty brands including Simple, Garnier, L'Oreal and Avene began producing their own versions. In other words, it's gone completely mainstream. (Post continues after gallery.)
Top Comments
Why oh why didn't someone tell me sooner? The tedious ritual that is removing makeup - the guilt of not taking it all off before you go to bed (and the guilt doesn't hit until you walk past the mirror when you first get up -now that is a guaranteed mood lifter for the day...)- I am talking too lazy to even bother getting a makeup remover face wipe thingy and wiping my makeup off while watching something that poses quite the intellectual conundrum like 'Why am I interested in people who are on the books of some agency looking for their 15 mins of time in the sun with matching bronzer... ? And DO NOT get me started on gold leaf eye treatments. l have to confess I keep my face wipes in a drawer in my coffee table so apparently I am also so adept at being lazy I can't be bothered opening the aforementioned drawer - who knew??? So Micellar water - a quick whizz around Priceline before work to grab some totally essential essentials I spot a bottle that is Rosehip Micellar Water and somewhere in my brain's filing cabinet I remembered Sarah Jessica Parker praising Rosehip oil. I won't mention the witch hazel she also advocated because I don't want to get involved in the whole SJP and Kim Cattral thing. I grabbed a bottle - I took it home. I used it. I think I actually said OMG out loud. My skin felt amazing - I WANT to bother to clean my face just to run my fingers over my face and convince myself (until I spot myself in the mirror again) that I have not only wiped off all makeup but wiped off actual years! And that is a big ask. I would strongly support people stock up like its the Apocalypse! Those who kept Micellar water under their hats should hang their collective head in shame...I never trusted a person in a hat anyway...