By ANGELA D’ALTON
Australians collectively spend over $6 million a year on fashion items that end in landfill.
During a recent trip to New York I purchased a pair of boots from a Brooklyn store that have a lifetime warranty. If I ever have a problem with my boots, the store will provide me with a replacement pair.
That’s not only exceptional customer service, but that’s a belief in the product and an effort to not contribute further to an ever increasing landfill problem created by thoughtless consumption.
Conscious consumption is rare in our consumer driven society, especially when the mass produced fashion industry survives on the fickle marketing of trends, begging consumers to engage in a cycle of buying and discarding. Conscious consumption is about consciously expressing your individuality and not buying into trends created by marketing.
Using vintage or pre-loved pieces, mixed with handmade items you can find from the makers at markets, or online through market places such as Etsy, supports a new economy that isn’t based on disposability.