Fashion isn't life or death. This is.


If you needed something to give you the impetus to donate more generously to charity, then this is it.

The horrifying juxtaposition of the first world’s materialistic nature with the absolute necessities of the third world.

Take a look:

Suddenly that designer handbag is not so lust-worthy, hey?

These are images from the People in Need campaign for Cordaid, The Catholic Organisation for Relief and Development Aid, by advertising agency Saatchi & Saatchi. They remind us that for one-eighth of the price you would be paying for that handbag, you could instead be helping to buy a week’s worth of food for a woman in Kenya.

Click through the gallery below to see the rest of the incredible campaign images:

You can support this project here (click on the English button top right).

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