Mamamia is supporting women who are running their own race with #ladystartup. Meet the faces behind the businesses we’re celebrating…
Chelsea Bonner is the daughter of two particularly prominent Australians.
Nola Clark and Tony Bonner.
Her mum was a famous model during the 1960s and 70s, and her dad came to fame on the Australian TV show, Skippy the Bush Kangaroo, and also starred in The Man From Snowy River.
But, Chelsea isn’t – by any means – defined by her parents.
The business she has created is even something Chelsea didn’t expect, and the influence she has had is immeasurable.
Read her interview with Mamamia.
What is BELLA Management?
I started BELLA 16 years ago when I saw a huge gap in the market for fashion models who represent the average dress size of the female population in Australia.
It was a combination of a personal mission to help change women’s health and self-esteem issues around size and body image, as well as my love of the fashion industry and skill set I had as an agent of many years.
Chelsea Bonner. Image: supplied.
So I felt I could put those skills to better use by encouraging body diversity throughout fashion and media; showing retailers and designers that by booking models who more closely represented their customer, it would be a win-win for everyone.