When 2015 rolls around and our holiday indulgences are behind us, we’re all apt to want to lose a few kilos (or more!).
The problem is that diets don’t actually work. And, if they do work, they aren’t sustainable (do you really want to never eat carbs ever again?). Here is some of the science that refutes the diet industry scams we’re all tempted to fall for.
1) Their products just don’t work
The healthiest approach to eating is not a matter of opinion. Scientific evidence derived from decades of research all points to one thing that does work: eating less and exercising more. And yet it seems that the most marketable and even outlandish ideas are what get the most attention when it comes to weight loss—not necessarily the ideas that are really going to work!
Just because you would like to lose five kilos in two weeks does not mean that this is realistic. However, people sell outrageous ideas like this in various diet books and plans because people want to believe it’s possible.
2) They want you to fail
You know who is the most delighted that you want to lose twenty pounds in two weeks even though it’s impossible? The diet industry. If dieting really worked you’d only need to do it once. But the US Federal Trade Commission indicates diets have a 98 percent failure rate, which means big money for the diet industry. If a car was likely to break down in its first year off the lot, would you even think about buying it? A company that produced such a lemon would quickly go out of business.
However, in 2010, the dieting industry showed profits estimated to be $60.9 billion. These huge profits are not due to new customers, mind you; the diet industry relies on the same customers failing and coming back for more.
3) Losing weight is not fast
If you eat less than you usually do, you’re very likely to lose weight. If you stop eating all together you should lose a ton of weight fast. But hold on – this logic isn’t completely sound. When you stop eating altogether your body goes into “starvation mode,” your metabolism slows down in order to utilise whatever food it has available, and your weight loss will slow down. Of course, if you eat barely anything for months or years you will lose a lot of weight, but you also will increase your risk of heart failure, brittle bones, muscle loss and weakness, fainting, dry hair and skin, hair loss, and even death. In fact, this sort of fasting typically results in the diagnosis of an eating disorder, the most deadly of all psychological disorders.
Hopefully, this information makes the idea of losing weight fast – or literally fasting -- unappealing. If you aren’t convinced yet, think about it like this: You can eat healthy portions of nutritious foods every day and lose weight in a gradual, sustainable manner. Or, you can try to do it fast, feel very hungry, not necessarily lose weight all that quickly, and jeopardise your health. Easy choice – right?
4) Just because it says it’s healthy doesn’t mean it is
There is no shortage of foods that tout labels such as “sugar free,” and “low GI.” Even sports drinks are “healthy.” However, no food or beverage in and of itself will make weight loss inevitable; it isn’t actually this simple. In fact “healthy” foods and drinks are often heavily processed with plenty of added ingredients such as acesulfame potassium and sodium benzoate (which have questionable safety track records).