This is scary as s*#t.

A prank involving a devil baby petrifying New Yorkers has gone viral, with almost 2 million hits in 12 hours.

There’s a sentence you don’t read every day.

Look, it’s kind of hard to explain, but there’s a devil, exorcist-style baby driving around in a pram by itself.

Just watch:

The whole thing was set up to promote new film Devil’s Due, a B-grade horror flick about a woman who gives birth to a devil baby. It’s set to be released in US cinemas this weekend, and thanks to this genius bit of hilarious viral marketing, might actually end up a huge hit.

Oh, and good luck with that whole sleep thing tonight.



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Rogue is Mamamia’s space for fun, viral and random content, with everything from feminism to pop culture. We scour the internet so you don’t have to, and bring all the best bits back.