A model lies on the ground, her back arched as the sun illuminates her frame. A protruding chest is teamed with a longing gaze. And lipstick-kissed lips form sumptuous pouts.
The models featured in these photographs are as young as nine. Most of them are under the age of 15.
The photographs are posted on an Australian dancewear company’s social media site and are shared with tens of thousands of followers.
Frilled Neck Fashion’s followers post comments of appreciation — and while many people give positive feedback about the costumes, the praise is largely directed at the models:
“Wow you are so gorgeous.”
“Love this one!”
“You look extremely stunning.”
“Hey follow me.”
Women’s advocacy group Collective Shout received complaints about the photo shoots and its campaigns manager, Caitlin Roper, started to investigate.
She acknowledges there are photos of dance performances and dance moves, but says she is appalled and shocked by the adult-like poses and styling contained in the photo shoots.
“When girls are young, they all like to put on their mum’s heels and somehow always find the red lipstick, that’s child-led curiosity,” she told ABC News.
“What’s disturbing about these photographs is that at some point, someone told this child, ‘Lay down on the ground, arch your back, don’t smile, look serious and pout’.”