It was the drink you chugged when nobody was watching, the elixir banned from Trish’s 10th birthday party because her dad was ‘health conscious’ and the diluted day dream of every swimming carnival, Saturday sport fundraiser and bowling party.
But our days with our favourite energy-dense drink may soon be numbered.
According to Nielsen Homescan, cordial penetration rates are at a three-year-low, news.com.au reports.
Even such iconic brands as Cottee’s have faced a drop in the sales of… drops.
Between October 2014 and 2015, cordial sales were reported to decline by 5.8 per cent by value and 11.2 per cent by volume.
Meanwhile, we’re positive Jamie Oliver is cheering. Post continues after video…
These figures shows a significant drop from previous years. In 2013, the decline was only 4.1 per cent by value and 1.6 by volume.
It was also reported that cordial penetration currently sits at 53. 7 per cent of households, compared to such previous figures as 56.2 per cent in 2014 and 58.7 per cent in 2013.
Top Comments
I was thinking it would be Tang - to me that was a very 1990s drink.
Tang has been around much longer than that,since the 1950's, but maybe it was more of an American thing back then. We used to have powdered stuff like this in NZ when I was a kid (in the 80's) - called Raro. Not sure why the article seems to think Cottee's is such a 90's thing, it's been around for ages too.
Sherbies were announced as discontinued but given a repreive.
But they changed and are not the same as they used to be, to start with there is hardly any sherbet in them now.
i wrote a letter to sherbies to complain and all i got was a $5 voucher... so i can buy another bag of sherbetless sherbies ¯\_(ツ)_/¯