For 32 years, Constance Hall didn’t have a lot of money.
She grew up in a modest household, and throughout her twenties and early thirties she says she was “broke”.
Then, in 2015, she launched a Facebook page, went viral, and suddenly became an internationally recognised ‘brand’. In July 2016, Hall self-published Like A Queen, her first book, and something strange happened.
She got rich.
If you’ve ever read anything by Constance Hall, you’ll know that her style is uncensored, unfiltered, and entirely unpretentious – an approach she also takes when talking about money.
It’s disarming. Rarely do we hear people speak honestly about figures, and the subtle ways life changes when you find yourself with the type of money you didn’t think you’d ever have.
But in an interview with Mia Freedman for the No Filter podcast, Hall spoke candidly about the decision to self-publish, what she spent her money on, and what life is like now with a different kind of income.
Listen to Mia Freedman’s full interview with Constance Hall. Post continues after audio.
For the now-34-year-old, the opportunity to self-publish Like A Queen, and cut out a publisher, was only possible because “the planets aligned right”.
“My family doesn’t have much cash [but] my mum and my stepdad broke up that year,” she says. “My stepdad had a farm to sell… that’s how they were dividing their divorce. Then my stepdad said to me, ‘can you look after my money?'”
“I was like, ‘sure, can I borrow $50,000?'”
“I was told I needed $50,000 [to self-publish] and I had no idea where I’d get $50,000 from.”
So Hall hired a publishing facilitator, and got to work self-publishing.
While she says there were “heaps of hiccups along the way.. like PayPal froze our money, books were printed without chapters…” the books “made a lot of money”.
In total, Hall sold 175,000 copies, almost unheard of in Australia. Each copy sold for $27, and while costs such as printing and distribution were significant, Like A Queen made Hall ‘rich’ in every sense of the word.
“A lot of money came in, and then a lot of money came out,” says the mum-of-six.
“I bought a house… and then there’s like your tax, and the people you have to pay, I don’t know where all the money went.
“We toured the world, and we didn’t charge anyone for the tickets for the tours. We donated $175,000. So, like, I’ve had to do my finances lately, and I’ve been very surprised to learn I might have about $200,000 left and that’s going into my renovations, my extensions for the new baby.