A condom brand in the US has tried its very best to remind men (at the moment it matters most) of the one word that makes all the difference: consent.
Say It With A Condom ( a personalised condom brand because apparently ‘saying it with a condom’ is a thing in 2017), released an item branded with the packaging ‘Do Not Go Further Without Consent’.
Just one problem… The packaging didn’t show all the words.
In (presumably) an effort to be trendy, the ‘do not’ was replaced with a drawing of a doughnut. (Ha ha get it?)
And, what we’re left with, is a colourful doughnut in a confusing context next to the words ‘Go Further Without Consent’.
The people who signed off on this design aren’t qualified to do anything more complex than stare out a window. pic.twitter.com/GldSU2T9RZ
— Gabriel Morton (@gabrielenguard) September 9, 2017
— Simon Hawkins (@swpcs) September 12, 2017