Firstly,

Secondly, the 30 new mini collectables – which include a tiny Moccona jar and the returning itsy-bitsy little Vegemite – are coming to life in ways we couldn’t have predicted.

There’s even a Coles Little Shop 2 app where you can unlock new characters every time you scan a collectable, and they dance for you. It’s gone to number one in the family category of the app store – so clearly I’m not the only person spending hours making little Vegemites like this guy bust a move.

Hey little dude. You're a happy little Vegemite, yeah? Image: Supplied.

But there's one other thing that's even better than these tiny little versions of products (which, as you know, you get by spending $30 at Coles or Coles Express) - it's the amazing things people do with them.

Headpiece? Check. Jewellery? Even the pets are getting involved. Here are some of the best:

Art Simone's Headdress

Butter Piggies

Jewellery

Mini cake

#DollLife

This doll named Karen is the most realistic representation of what adulthood looks like I have ever seen. I relate to her on a cellular level. Celebrating new toilet paper is literally something I did last week. The Little Shop collection has become an integral part of the doll world now, with people all over the globe trying to get their hands on the new collection.