Before Gabi Saper stumbled upon her multi-million-dollar business idea, CMY Cubes, the social media marketer had given a few side gigs a shot.
“I had a handbag business. I made chopping boards. I tried different things for fun,” the 28-year-old Sydneysider says. “I just wanted to make some extra money on the side, save, and see if I could eventually do something that turned out to be bigger than I’d intended."
The bigger-than-intended idea came during COVID lockdowns when Gabi asked her fiancé, Lorenzo Gonzalez, a question about how colour theory worked. With Lorenzo’s engineering background, he answered her by creating what would eventually become the prototype of their original CMY Cube. The cube – made up of primary colours cyan, magenta and yellow – created an ever-changing spectrum of colour.
Intrigued, Gabi tried to buy one online to find there was nothing like it. Spotting an opportunity, they spent the next six months prototyping the product, then launched their business on TikTok in January 2021 with a video that went viral with three million views and thousands of pre-orders in the first month.