Most beauty counters and YouTube videos would have you believe you need approximately 37 and a half beauty products to get your face ready in the morning – and that’s before you’ve even thought about makeup.
Thanks to Renee Moore, that’s no longer true.
The Aussie mum has created a clever skin product that combines five separate products into one handy sized bottle and cuts your morning beauty regimen down by half. At least.
Say hello to Cinch Skin Face Cheat, $39.99.
Image: Brittany Stewart
"Women would constantly tell me that they didn’t have time to use a daily moisturiser, let alone a serum or a primer," Moore says.
"That would always shocked me as I was always a seven-products-at-once kind of girl! I never really understood that 'no time for skin' thing until I become a mum.
"Although I always made time to put on a moisturiser and a little bit of makeup, I struggled to apply my seven step routine."
When she couldn't find the hard-working multi-purpose product she was after, Moore decided to draw on her background as a makeup artist, beauty therapist and years in the beauty industry and create her own.
"I thought if companies could offer me five to 10 different skin care solutions, why can’t they bundle the favourites into one super moisturiser? And why can’t it be in a spray?"
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The result, Face Cheat, is a serious overachiever, taking the place of five different products in an easy to use spray bottle.
"I love that it offers as much hydration as many cream moisturisers on the market but it feels weightless on your skin. It has an illuminator in it to give you an instant glow, kakadu plum to help with lines and wrinkles; it’s a pore minimiser and also a primer so it’s a great base for makeup," Moore says.