It’s the news that has rocked the food world. Jamie Oliver is shaking in his jubbly booties. Heston’s sporty wrap glasses are fogging up. Over at Masterchef headquarters, Matt Preston is tightening his cravat nervously. Because of one man.
A man who opened a chip sandwich shop.
That’s right. Simply Crisps is a shop in Ireland that takes the humble white bread roll, adds the option of 35 flavours of chips, and combines the two. Roll and chip are back together again.
“Oh, who would WANT such a thing?” You ask, as you nibble daintily on your quinoa and goats cheese salad. WHO would be so vulgar as to stuff their face with the salty crunch of rippled chip as it sits in a thickly buttered carbohydrate hug?”
EVERYONE. Because the shop has sold out. Again and again and again. People are lining up around the corner for a taste of childhood and here at MM HQ, certain people are starting to question their gluten-free diets.
Remember this moment, won’t you? REMEMBER THIS.
Because right now, this moment is being hailed (in these offices, by this very writer, to anyone within earshot ) as a VICTORY for the people.
It’s a VICTORY for common sense.
It is a victory for plain food, unpopular food, average, normal food that the people have forgotten.
BEGONE, softshell crab burgers with cucumber ketchup and charcoal brioche served with a aubergine cider in a woman’s glass shoe. Farewell, Heston and your scented dry ice and your ballotine of mackerel that demands to be eaten while listening to the sound of the horn of a ship.