There’s a new travel trend taking over Instagram and it’s, well, just a little bit cheeky.

Travellers are stopping to admire some of the most sought-after spots in the world – and after taking in the view of the Golden Gate Bridge or the sheer magic of the Northern Lights – they’re dropping their dacks and taking a ‘bum selfie’.

ICE | BUTTS I think we can all agree these ladies deserve a round of applause for stripping down in #Iceland for this #cheeky shot! Thanks, @kbuchyyy for this #beautiful submission! #cheekyexploits #butt #butts #belfie #buttsofinstagram #spreadthelove #friends #snow

A post shared by @cheekyexploits on Apr 28, 2017 at 10:31am PDT

Yep, you heard right. Thousands of tourist photos around the world now feature the (mostly) pasty white bums of travellers from the US, the UK and Australia.

There’s even an Instagram account called Cheeky Exploits which is dedicated to the art of exposing your arse cheeks.

DURDLE | DOOR | BUTT You can’t imagine how many people were here hiking up and down here and what poor timing for the sun we had so only time for a #quickie from up high! #cheekyexploits #cheeky #butt #butts #buttsofinstagram #spreadthelove #dorset #belfie #durdledoor #naturalbeauty #roadtrip

A post shared by @cheekyexploits on Apr 18, 2017 at 1:21am PDT

Cheeky Exploits says it’s “making the world happier through butts” and it seems the bums of Instagram are loving it. The account already has nearly 120 000 followers and has posted – at the time of publishing – 184 photos of bare butts.

ROCK | BUTT Love this fun, #cheeky shot in nature! Thanks, @jamielizabetho for this #beauty! #cheekyexploits #butt #butts #buttsofinstagram #spreadthelove #belfie #coloradonationalmonument

A post shared by @cheekyexploits on Apr 27, 2017 at 1:05am PDT

The bum owners who are submitting their snaps have gotten quite creative – taking group shots and exposing their hind-quarters in the most unlikely of places – like at the Grand Canyon or while skiing in freezing conditions. And you have to admit, taking a photo of your caboose at a crowded tourist destination must not always be the easiest of feats.

Meet the couple who retired in their 30s and travelled the world. Post continues…

Ensemble cast of butts tonight #friends #butts #buttsofinstagram #menorca. Thanks,@rohantully for the photo (even though I didn’t wait for your approval ????) #cheekyexploits

A post shared by @cheekyexploits on Sep 11, 2016 at 1:19pm PDT

Would you take a cheeky snap while on holiday?