Travellers are stopping to admire some of the most sought-after spots in the world – and after taking in the view of the Golden Gate Bridge or the sheer magic of the Northern Lights – they’re dropping their dacks and taking a ‘bum selfie’.
Yep, you heard right. Thousands of tourist photos around the world now feature the (mostly) pasty white bums of travellers from the US, the UK and Australia.
There’s even an Instagram account called Cheeky Exploits which is dedicated to the art of exposing your arse cheeks.
Cheeky Exploits says it’s “making the world happier through butts” and it seems the bums of Instagram are loving it. The account already has nearly 120 000 followers and has posted – at the time of publishing – 184 photos of bare butts.