Flowers, surprise gifts, romantic getaways….
Instead of a flurry of butterflies, should you be hearing alarm bells?
With the likes of betterboyfriend.me things might not be as they seem.
Better Boyfriend is a subscription-driven app that helps boyfriends act like better boyfriends. It’s the brainchild of Harvard graduate Dan Sullivan, and by ‘help’ I mean the app completely absolves your boyfriend of any romantic responsibility. Click, pay, forget and girlfriend gets a gift.
Who said a man can never change? Who said romance was dead?
For $70 per month, this app takes the reigns in making you feel special on birthdays and anniversaries. It’s also behind those oh-so-sweet random surprises.
subscriber perfect boyfriend will receive a choice of seven possible gifts every month that have been carefully selected by an algorithm really thoughtful app guys.
After an appropriately lengthy time of lovestruck soul-searching, he will press a button and choose the best gift for you.
Better Boyfriend will then deliver the package to your boyfriend (completely unbranded, of course), who will then pass the gesture onto your unsuspecting self. There are also in-built reminders for special events that are approaching.
It most likely goes something like this:
So, this begs the question.
Are subscription-based flowers better than no flowers?
Is there a case for automating your love life?
Sullivan told The Guardian around 50% of women knew about their boyfriend’s subscription.