A list of just how much celebrities and influencers are able to make for promoting products on their social media channels has been released this week, and all I can say is get ready for your jaw to hit the floor.
Collated and released by Instagram planner and scheduling tool HopperHQ, the inaugural Instagram Rich List revealed that one celebrity at the top can charge up for AU $719,000 for a single post.
"Instagram is now an incredibly effective marketing tool for brands and it's fascinating to see how celebrities and influencers are able to monetise their accounts to so effectively," HopperHQ co-founder Mike Bandar said.
"In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made."
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At the top of the Celebrity list sits Selena Gomez, whose 122 million followers allow her to charge up to $719,000 per post, followed closely by Kim Kardashian West, whose 100 million followers grant her the ability to charge brands up to AU $654,500 per post.
In third place is soccer star Christian Ronaldo, who is estimated to charge AU $522,000 per picture.
Kylie and Kendall Jenner take out the fourth and fifth places, raking in AU $522,000 and AU $484,000 respectively.