We’re talking about “fat shaming”, where female celebrities are attacked by news outlets and trolls about their appearance.
It’s now at the point where she’s apologising for her body before anyone has the chance to comment.
Jenner originally captioned the below photo, “behind the scenes. (Yes I gained weight there I said it so u (sic) don’t have too) :)” before changing it minutes later to “behind the scenes”.
After recently admitting that lip fillers are the secret behind her much-admired pout, she confessed to the effect extreme scrutiny and judgement has on her self esteem.
"Everyone always picks us apart. I want to admit to the lips, but people are so quick to judge me on everything, so I might have tiptoed around the truth, but I didn't lie," she said.
It's sad. Yes, she's grown up in the spotlight but that doesn't make her immune to nasty comments and judgements. She's 17 years old. We all remember what being 17 was like - at that age your body is still changing, still growing. (Post continues after gallery.)
"Body shaming can be detrimental," says psychologist and director of Blue Horizon Counselling Yuliya Richard.
"First of all, it impacts on the confidence and self-esteem of young women. It can also redirect attention away from their talents, development, skills and other creative areas of a woman’s life," she says.
"While girls are still growing up and developing it is far better to help them to find a way to express themselves creatively."