I’ve noticed something rather peculiar on Instagram lately.
In a sea of acai bowls, red carpets and selfies, there’s a trend celebrities have adopted to get their famous mitts on free stuff.
“I’m moving house!” a model/lifestyle blogger/obscure reality TV show contestant from 2012 will post. “But I don’t know any good homeware brands! Please tag your favourites so I can check them out.”
LISTEN: The case for realistic images on Instagram. (Post continues…)
Sound familiar? If not, just replace “homeware” with clothes/jewellery/makeup and BOOM, I can guarantee posts just like the one above are dotted all over your feed.
At first, I didn’t think much of them.
“Maybe she just doesn’t know about Kmart or Target yet,” I’d tell myself like a total ignoramus. “Maybe Google isn’t something she knows about, either. I don’t know… who am I to judge?”
But then I noticed the celebrities would always (very specifically) ask their fans to tag the brand, over merely writing the name in the comments section.