If you own a television, you have no doubt seen Casey Donovan’s ‘Coles Down Down’ ad, which first aired a few weeks ago.
For better or worse, we all know the song.
“Down down prices are down,” existed as a standard advertising jingle for approximately 18 seconds before (justified) parodies emerged.
There are big red hands. There are people excitedly dancing in a supermarket. The song itself is, I think it’s fair to say, repetitive.
Casey Donovan is the new face of the campaign, belting out the lyrics into a crystal-covered microphone, in a promotional red ball gown.
From her hair, to her lipstick, to her guitar, Donovan boasts Coles-red - the poster girl for one of Australia's largest supermarket chains.