American based artist Cass Clemmer first brought her character “Toni the Tampon” to life on Instagram, with adventures outside the wrapper.
Complete with googly eyes and a range of feminine hygiene friends, Toni’s experiences have been turned into a colouring book, The Adventures of Toni the Tampon.
Clemmer has documented Toni’s adventures and illustrated the book as a way to normalise menstruation after she had a tricky start with periods.
“I didn’t know what a uterus was, and I didn’t know where this blood was even coming from or why,” Clemmer told Mashable.
“The only thing I was taught was how to clean it up so the world didn’t see it — and then I was sent on my way to figure the rest out myself.”
The artist, who grew up in the Democratic Republic of Congo, says she went from hiding tampons up her sleeve to photographing them for in public.