All of a sudden, out of nowhere, I’ve reached that point of the year where I start to fret about buying a flattering bikini. It’s also just dawned on me that the small, dimpled tummy that hangs over the top button of my jeans is the very same stomach that’ll soon be on display on a beach somewhere.

That sound you hear? It’s the avalanche of “summer is coming” content racing at you at 100 kilometres per hour.

You know the type of stuff I’m talking about. It’s the “how to get your body beach ready in time for spring” articles. The dozens of beauty brands pedaling cellulite-busting and fat-melting creams and potions. Friends posting status updates about their “bikini body” weight loss progress accompanied by the obligatory before and after shots.

Taryn Brumfitt talks about learning to love her body. (Post continues after video.)

“Today I received an email titled ‘How to get back to your pre-marriage weight’. Umm, how does get fucked sound? While my husband probably receives emails from Ashley Madison on how to get his dick wet extra-maritally, I am expected to be crying into my pillow about my goddamn marital thighs. No. Just no,” she wrote.

A-freaking-men.

While I’ve nothing against Lively hitting the beach, the idea immediately cuts out 99.9 per cent of the female population from being worthy of beach fun. And it all comes back to a woman’s worth and her looks being woven into the exact same fabric.

If you haven’t managed to tone up and lose weight before bikini o’clock, you’re less than.

If you’re not a stunning, beachy goddess come September 1, then you are not worthy of love or affection. Or being on a beach, period.

We love these celeb quotes on body image

It might not be conventionally perfect, you might not love every single little inch of it, but it’s your body, and it deserves to be accepted as it is.

This year, I’m making a concerted effort to let the wave of messages urging me to feel less confident wash over me.

Are you feeling the pressure to get “bikini body ready”?

Featured image: iStock