I have a secret weapon in my makeup bag. It’s tiny and invisible, like a mini superhero, and it holds onto eyeshadow tighter than any guy in a cape. I’m talking about eye primer, and if you love wearing eyeshadow but hate how it can fade and crease and get lost on your face faster than me without Google Maps, then you need this little guy in your makeup kit.
Here’s the thing: if you see me wearing eyeshadow, it means I am Making An Effort. It’s the opposite to a laid-back “I just put on moisturiser and lip balm” vibe. I have deliberated over which shades to wear, I have swept it on and blended it out and wiped off any excess. My eyelids are like little Sistine Chapel ceilings, and like these famous frescoes, it would be great if the art on my eyelids could last for 500 years – or at least for the day. Is that too much to ask?
It turns out that no, this is not too much to ask of my little eye primer. It is only too happy to please, like a butler for my eyes. And here’s why.
Do I really need an eye primer?
If you wear eyeshadow, then yes! An eye primer makes your eyeshadow last throughout the day without fading or creasing. It will bring out the best of your eyeshadow colour, which means – and here’s another beauty hack – that even the cheapest eyeshadow will look expensive if you wear an eye primer underneath.
Personally, what I love most about eye primers is that they create a barrier between my eye makeup and eyelid, so that when it comes time to remove it, it will slide off smoothly without rubbing. This is especially useful when using long-wear or gel formula eyeshadows, such as Maybelline Eyestudio ColorTattoo 24HR Cream Gel Eyeshadow, which is super easy to swipe on but takes real elbow grease to get off, if I use it without primer. As a woman in my 30s, rubbing my eyes vigorously seems like a bad, wrinkle-inducing idea.