There’s something a little bit special about an ad you don’t want to mute.
Ads, after all, are intended to sell. By definition, companies and individuals use them to influence the way we feel about a certain product or line of thinking.
Most of the time, however, they don’t succeed. The finished product that hits our screen comes across as tacky and contrived and elicits little more than an eye roll and mash of the ‘mute’ button.
Can’t get enough TV? Check out The Binge, Mamamia’s podcast discussing everything new on the black box. Post continues after audio.
Then there are exceptions. Every now and then we come across an ad that makes us laugh – not smirk – but genuinely cackle; an ad that makes us feel ashamed, or guilty at the effect we’re having on the environment; an ad that vindicates and lifts and makes the hair on our body stand on end.
Those ads – the ones that make us tingle and cover us in goosebumps – are few and far between.
Here are five TV advertisements that made us feel; five TV advertisements we can’t erase from our minds.
1. The Spirit of Australia – QANTAS, 2009
QANTAS’ ‘Spirit of Australia’ campaign went through several renditions in the 2000s, each one more spine-tingling than the next.
It’s not often an ad makes us proud of our nationality; proud to be Aussie. But the QANTAS Choir, their rendition of I Still Call Australia Home, and the mind-blowing cinematography of the Australian landscape managed to do just that.