Australian lingerie company Berlei have released a gorgeous Post-Surgery bra for those recovering from breast cancer-related surgery.
A black padded bra with a patterned support band and gold clasp, the elegant black bra has been given a rock star update with a slew of Aussie celebs posing in the bra as part of the Berlei self-examination campaign, I Touch Myself.
In tribute to rock luminary, Chrissy Amphlett of the Divinyls, who passed away from breast cancer in 2013, Berlei has partnered with the I Touch Myself Project to create The Chrissy Bra range comprised of two rock ‘n’ roll bras. With 100% of the profits going to Breast Cancer Network Australia (BCNA), the Post-Surgery bra has been designed for women who have undergone breast cancer surgery and the T-Shirt bra reminds women to touch themselves to take their breast health into their own hands, get to know their breasts and make self-examination a routine part of their lives. Get yours here online at berlei.com.au #itouchmyselfproject @itouchmyselfproject @bcnapinklady Photo by Tony Mott.
This wire-free bra features cotton stretch inner pockets to accommodate prosthesis, seam-free cups to minimise rubbing and soft, fully adjustable shoulder straps for the ultimate in comfort and support.
With the choice of post-surgery bras limited, our aim was to create a bra that was both functional and feminine. Designed especially for women who have undergone breast cancer surgery, The Chrissy Post-Surgery Bra has been carefully created to help you feel comfortable and confident by offering a fashionable and flattering option to wear following a mastectomy. All profits of this bra will be donated to BCNA. Find out more at berlei.com.au #itouchmyselfproject @itouchmyselfproject @bcnapinkladyAdvertisement
“With 100 per cent of profits going to Breast Cancer Network Australia (BCNA), the Chrissy Bra reminds women to touch themselves and take their breast health into their own hands, get to know their breasts, make self-examination a routine part of their lives.”
The reaction on their social media pages has been swift, with hundreds of Aussie women leaping in to thank Berlei for making their post-surgery life more comfortable.
Virginia Lillye rocked her way to The Voice, and a TV audience of 3+ million viewers who were blown away by her performance. Her band, @lillyeband’s debut EP has won several awards. Photographed by rock ‘n’ roll photographer, Tony Mott, Virginia wears The Chrissy Bra in tribute to Chrissy Amphlett. Discover more: berlei.com.au/thechrissy #ITouchMyselfProject
“This bra is absolutely fabulous,” said one commenter.
“I was lucky enough to be one of the product testers for this bra. I truly felt sexy again!! after nine years post-surgery and wearing drab boring bras. The first time I wore this even my husband commented how lovely I looked in it and he saw how confident I felt. It’s the little things like this that can put a smile back on your face thanks Breast Cancer Australia and Berlei.”
Meet the artists that have joined forces to help launch The Chrissy Bra. @katysteele is the vocalist, guitarist and songwriter of the four piece rock band, Little Birdy. Combining gospel-like melodies with electro-pop, she recently unveiled her debut solo album, Head. More here: berlei.com.au/thechrissy #ITouchMyselfProject Photo by Tony Mott.
For so many women struggling to feel like ‘themselves’ again after breast cancer surgery, this gorgeous bra is a great start.
Nice work, Berlei.