How to get a $69 lipstick for $9.99

Cara Delevingne and Jourdan Dunn star in the new YSL Touche Eclat campaign

Nothing will ever compare to the definitive click of a gold YSL Touche Eclat pen, the twist of the mahogany-and-gold case of a Tom Ford lipstick, or the feeling of pressing Elizabeth Arden’s 8-hour cream into your skin on a long haul flight.

But what do you do when the beauty products you want are just not in your budget?

Even though it would be nice to spend all our rent money frivolously in a single sweep of the David Jones cosmetics floor, we know deep down that paying less for your beauty products is probably the more sensible thing. And that’s fine – we can deal.

Enter the world of the “dupe” (as the beauty obsessives call them) – an affordable product that’s not quite the same as its luxe equivalent, but will absolutely work in its place.

We can’t always simply splurge on the beauty big guns we know and love, so here are the cheaper (and effective) alternatives:

Of course, nothing quite beats the original. Similar to when you pop a Fererro Rocher into your mouth and the shell bursts that Nutella filling all over your tastebuds – using these types of products is an indulgence, without the calorie-laden guilt.

YSL’s legendary illuminating concealer sells somewhere in the world every 10 seconds, and Arden’s famed protectant – every 30 seconds.


There’s a reason why these products are cult classics. Women adore not only the efficacy of the product, but the feeling that comes along with their use. “I love Tom Ford‘s Smoke Red, putting on lipstick is so glamorous,” Dita Von Teese said of her signature red pout.

That’s why we look forward to that moment we win on an instant Scratchie and our bank account goes from a withered lawn to a blossoming daisy field. Then we can stride into that brightly lit store with a skip in our step and a smile on our bare lips, straight up to the Tom Ford counter.

We’ll decide whether to test “Sable Smoke”, “Ginger Fawn” or “Indian Rose”, only to glance in the mirror and say the words, “I’ll take them all”.

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What makeup product have you splurged on, or always wanted to try?