By NICKY CHAMP
Just figured out what BB creams are? Good, because the beauty world has moved on to the rest of the alphabet.
CC creams and DD creams are being marketed as the next new trend for skincare, got it?
Wait, CC ‘s and DD’s? I can’t keep up! I hear you say, but don’t panic if you’re not up on the beauty lingo – you’re not alone.
BB creams have been on the Australian market for over a year now and it is still the single-most product I get asked about, “What are these BB thingys, should I be using one?”
And even after my no doubt thorough and intelligent explanation (bah!) I can see women are still confused – I’m putting that down to how quickly they exploded onto the market here.
Case in point, beauty retailer Priceline alone recorded a 700 per cent increase in sales of BB creams – rising from 27,000 in 2011 to 250,000 units sold in 2012. The early beauty adopters were keen to get their mitts on the latest beauty must-have, while many of us hung back trying to remember what BB stood for (beauty balm) what that meant and if we actually needed one.
The success of the initial launch of BB creams into the Western market (Asia has had them for yonks , since 1985) has many smaller and independent brands scrambling to develop their own and has also led to further alphabetic progression by the more commercial beauty brands, hence the up-and-coming CC’s and DD’s.
Alright, it’s time to get to know your beauty cream alphabet, we’re going to take this from the top.
BB Creams = Beauty Balm
Think of BB Cream as a tinted moisturiser on steroids. Generally tinted moisturisers are only suitable on near perfect skin – i.e. no one (unless you’re genetically blessed) whereas a BB cream will have you chucking out the majority of the products in your beauty cupboard.
The premise around a BB cream is a multi-tasking one; coming in 5 in 1 and even 9 in 1 formulations they’ll do the job (depending on your beauty routine) of three, four or even seven products (sunscreen, primer, concealer, moisturiser, illuminator, foundation, powder) and also address anti-ageing concerns with brightening and active ingredients.
The Body Shop product manager Val Zuban, says the reason for BB creams popularity is because women want one product that can do it all (you’re damn straight there Val!).
“Consumers are looking for multitasking products to simplify their beauty routine,” Zuban says.
“BB creams which are more sheer tend to be popular with two main markets – time-poor mums who want an easy to use multi-tasking product, and teenage girls who want to even out their complexion but who are not ready to commit to foundation.”
My favourites are L’Oreal Nude Magique BB Cream $26.95, and the latest release from Kiehl’s, Actively Correcting & Beautifying BB Cream SPF 30 $36.
I realise this is going to make me sound a little nuts but I may have stalked the Kiehl’s PR girl incessantly, waiting for the release of this product (it was delayed into Aus and I know her, so it’s totally fine, right guys?) that’s just how keen I was on getting my mitts on it.