Every time late January or early February rolls around, our social media feeds are full of excited parents sharing photos of their kids' first day of school.

It's a sweet way to commemorate a new school year and celebrate with loved ones.

However, the Australian Centre to Counter Child Exploitation (ACCCE) is urging parents and carers to be cautious about posting school photos online.

Watch: What's in your child's school bag? Post continues after video.

Although it's exciting to share happy snaps of kids in their school uniform on their first day, the ACCCE is concerned that children's personal information is being revealed online.

AFP Commander Helen Schneider said that while sharing photos and milestones online is important for families, she is asking parents and caregivers to be more cautious and ensure the images they're posting are not giving away identifying information.

"We have seen instances of otherwise innocent images being used in child exploitation material or offenders using information from photos, such as school uniforms, to identify and groom children," Schneider said in a statement.

"While these incidents are rare, they do happen, which is why we are urging families to be proactive with online safety and keep their information safe as the 2024 school year gets underway.

"We are urging parents and carers to do a quick privacy check on their social media platforms before they post their back-to-school photos to add another layer of security. Parents can also easily edit the logos of their children's uniforms to conceal where they attend school as an extra precaution."

Here's how parents and caregivers can ensure they're maintaining their child's privacy online:

ThinkUKnow gave parents and carers a reference guide to refer to before posting anything online related to or of their child.

Feature Image: Getty.