'I logged on to Facebook to see someone else had announced my pregnancy for me.'

It’s taken nine long months, you’ve been through all of the ups and downs of pregnancy, the physical and emotional rollercoaster that has pushed you to your limits, and then finally your baby arrives.

You’ve been dreaming of the moment that you can announce the arrival to the world, only to log onto your social media feed to public messages of congratulations. Your phone begins buzzing with people congratulating you on the news they’ve just discovered via someone else’s announcement on Facebook.

The very announcement that should have been yours to make.

In a day and age where social media is part of most of our daily lives, the social media announcement, or reveal of any major life event is an exciting one. Social media helps us to keep in contact with friends and family that live in different parts of the world, or those acquaintances that may have been lost along the way otherwise.

The social media announcement of these major events is often the second or third ‘tier’ in our announcement schedule. This may seem strange to many of the ‘older generations’, but for those of us, who’ve had Facebook as a fixture in our lives for the better part of our adulthood, it’s just the norm.

Back in 2012 after almost 12 months of trying to fall pregnant, my husband and I finally had some exciting news. We’ve never been ones to wait until the magical 12-week mark to tell our immediate family, so of course; they were privy to our news almost immediately.


As time went on, we told those around us as we saw them, and when that moment arrived, to see our little bub on the ultrasound monitor, we were relieved to finally make it to that monumental (or it felt like it at the time) milestone.

Neither of us was in any rush to make the social media announcement just yet, though. For some reason, we were both happy with our friends and family knowing, the ones that we saw in person regularly, that we didn’t need to make the announcement yet. I think we both saw the half way mark as the ‘safer’ option for the big reveal. In saying that, it was still something that both of us very much looked forward to, when the appropriate time came.

Then it happened. I logged on to my Facebook feed to see that someone else had decided to announce my pregnancy for me. I was not only emotionally gutted, I was also incredibly nervous. We weren’t ready yet. The pregnancy still didn’t seem ‘solid’ enough yet. It was too early. What happened if I miscarried, I wasn’t prepared to make that additional announcement down the track.


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Then suddenly I had messages on my phone from people saying things like, “Omg, are you pregnant, I had no idea!” and “Why didn’t you tell us sooner?!”.

Many were well-meaning messages of congratulations, although some were disappointed that they had to find out from someone else.

This wasn’t the last or only time either. After nine long months of pregnancy and anticipation, the birth of our first baby was announced by not one, but two separate people, before we’d even had the chance to tell all of our nearest and dearest ourselves.

The baby we’d waited so long to announce, was announced for us. We learned the hard way. So when the time came to announce the arrival of our second bub, we both not only temporarily deactivated our social media accounts, but we added the caveat to our messages and phone calls, “Please keep our news off social media until we’ve announced it”.

It should go without saying that one of the first rules of social media etiquette in terms of announcements is you do not announce someone else’s news before they do.

"There may be numerous reasons why people have made the choice not to announce their news." (Image: Instagram)

This includes adding a photo to your Facebook or Instagram page, and writing a message of congratulations on someone else’s social media page. If in doubt, have a quick look at their page, ask them if they’ve made it public news yet, message them privately, or simply don’t say anything at all.


There may be numerous reasons why people have made the choice not to announce their news. They may have a history of infertility, miscarriage or stillbirth, and the thought of making their precious news so public is unnerving. They may be choosing to keep it private for security purposes, after all, once it’s out on the internet, it’s hard to keep anything secure and private.

Or they may simply want to keep the news to themselves, to marvel in the wonderment that is pregnancy, the fact that they can finally pick names, or buy those tiny baby clothes. After all, it will become very obvious, rather quickly, so why not keep it quiet for just a little while?

"It should go without saying that one of the first rules of social media etiquette in terms of announcements is, you do not announce someone else's news before they do." (Image: Instagram)

Finally reaching the point of being able to announce what is sometimes long awaited news, is incredibly exciting. It’s part of the experience. We are now fast approaching the birth of our third child, and I can tell you that the announcement part is no less exciting than it was the first two times.

In fact, there are so few surprises left for us the third time around, that surprising others with the arrival is one of the things we look forward to most. Apart from being able to finally meet our baby, of course.

So it should go without saying that if you find yourself to be one of the few that have been told of the news prior to a social media announcement, congratulate the happy couple and revel in the glorious news with the lucky family, but most of all?

Keep it quiet, for them.

Did you announce your pregnancy on social media? Why/why not?