It costs just $10.78, is gory enough to count but still looks ‘good’ and glows blood red in the dark.
Well, until you take a closer look.
As all things online, it wasn't long before the innocent accessory received the treatment of the internet and its dirty mind.
Because while in the dark it might look like horrifying dripping blood, in the day it looks like a, ahem, dripping, creamy white substance around your neck.
Once you see it....
THIS IS WHY WE CAN'T HAVE NICE THINGS.
It's even got its own dedicated Reddit thread, where it is currently the butt of some rather naughty (but hilarious) puns, quickly earning itself the title "jizz choker".