Large sections of Ashy Bines’ “clean eating” recipes were ripped off from other websites. So can she please leave my Facebook newsfeed now?
If you live in Australia, spend time on Facebook and have a vagina, you’re no doubt all too familiar with Ashy Bines’ 12-week exercise program, the Ashy Bines Bikini Body Challenge.
Bines, 26, has amassed a loyal following of thousands of women who’ve paid $100 to access her Clean Eating Diet Plan and another 200,000 women who’ve signed up to do her Bikini Body Challenge — so chances are, images of the social media savvy workout queen’s tiny, bronzed physique regularly pop up in between your news articles and friends’ status updates, demanding that you spend money so you can achieve a “bikini body” just like hers.
Perhaps you even gave in to one of those ads and ‘liked’ Bines on Facebook, a move that’s since subjected you to regular updates on the Gold Coast woman’s business schemes, as well as updates on her pregnancy body.
The self-proclaimed Body Transformation Expert’s goal is supposedly to “change women’s bodies” and therefore to “change their lives”, which sounds very inspirational.
Except that the Bines’ Clean Eating Diet Plan has been rated one of the three worst diets in the country by the Dieticians Association of Australia, with Brisbane dietitian Julie Masci telling the Brisbane Times the diet was too restrictive to remain sustainable in the long term.
And except that, this week, it’s been revealed that a number of ‘Ashy’s’ recipes were ripped off other sites — with the Courier Mail reporting that at least 10 recipes from Bines’ online products appear to be exactly the same or slightly altered from recipes found on other, earlier food blogs.
Bines said she’s outsourced some of that work to a nutritionist.
“Unfortunately, I have been too naive in not checking the origins of these recipes and in thinking that the work would be completed in an honest and professional manner,” Bines admitted in a YouTube video. “This was never my intention and it really sucks that these things can happen.”