Ashley Madison are scum.
Simply for creating this television ad – complete with a song called I’m Looking For Someone Other Than My Wife – they deserved to have a hell of hackdom rained down upon them.
For this billboard, that dominated one of Sydney’s busiest streets for months, they deserve a smackdown.
And for the influx of cheery press releases in every journalist’s inbox – The Day Of The Year We Are Most Likely To Cheat, The Names That Are Most Likely To Cheat, The City That Is Most Likely To Cheat – they deserve to have their business hanging in tatters.
Yes, for their mindless, dismissive, aggressive marketing of the thrills of infidelity, Ashley Madison are scum.