If this ad doesn't make you cry, then you have a cold, dead heart.




Yes – this is an ad.

Yes – this is an ad for Apple, a giant international multi-billion dollar corporation.

Yes – you’ll probably roll your eyes when we tell you it’s going to do things to your heart and make your eyes fill with tears.

But damn it – it’s that good.

If this ad doesn’t make you cry (like the millions of others it has already captured under its emotional spell), then you officially have a very cold, dead heart:





Damn you and your genius advertising, Apple. DAMN YOU.






Like Mamamia Rogue on Facebook

Rogue is Mamamia’s space for fun, viral and random content, with everything from feminism to pop culture. We scour the internet so you don’t have to, and bring all the best bits back.