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If this ad doesn't make you cry, then you have a cold, dead heart.

Yes – this is an ad.

Yes – this is an ad for Apple, a giant international multi-billion dollar corporation.

Yes – you’ll probably roll your eyes when we tell you it’s going to do things to your heart and make your eyes fill with tears.

But damn it – it’s that good.

If this ad doesn’t make you cry (like the millions of others it has already captured under its emotional spell), then you officially have a very cold, dead heart:

CAN’T. DEAL.

nye-emotions

Damn you and your genius advertising, Apple. DAMN YOU.

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